Anyone can enter, but they first need to download 5 stories from the site. Most cost 39p, so entering will set you back nearly £2 (think that works out just over $3?) You can enter by email though, so that's it. (By the way, if you enter please consider including one of my stories in your 5 downloads)
The prize? £200 plus publication of your short story collection, from which you'll earn royalties, plus 5 printed copies.
If you're wondering what Alfie Dog collections are like, take a look at this example ;-)
Alfie Dog are the publishers of my FREE short story collection.