OK, maybe 'hate' is a bit strong, but I really don't like it.
Marketing takes up time which I'd rather spend writing, or going out in the campervan, being with my lovely husband, or writing in
the campervan, or taking photos, or eating yummy food ... But that's sort of OK. I understand that if I want to sell books I must do some promotion – and I do want my books to sell.
A major problem for me is that I don't know what works and what doesn't. If I mention in this post that I released a collection of 25 slightly spooky stories this week, and I get sales over the next few days, will that be because of the mention? Or due to the fact I announced it on twitter? Or Goodreads? Put a new page on my website? Due to one of my other marketing attempts? Or just because I've released a book and people magically know? (It's not that last one, is it?)
The other issue I have is not wanting to annoy people. I don't like reading constant 'buy my book' posts on social media, so it doesn't seem right to subject others to a bombardment. I really would hate friends to feel under pressure to buy my books, especially if they're not in a genre they enjoy ... but I don't want anyone to be unaware of new titles if they would like to read them.
And another thing ... It's not just a one off. I have a new novel coming out soon (a romance about photographers, which is set in a campervan and involves yummy food) and I'm working on more short story collections and another novel, and I still hope to sell more copies of my previous releases.
Marketing – that's my current, and no doubt ongoing, writing related insecurity. Maybe you share it? Perhaps you can offer help or advice (please!) You might even like to join the Insecure Writer's Support Group.