Thursday, 29 November 2018

Facebook Live – and other book promotion stuff

You probably know that I've written some books. That's the easy bit –  selling them is an entirely different matter. In the past I've tried promoting them through radio interviews, talks to writing groups, book signings, a public reading...

What with travelling so much, and other not very good excuses, I'd pretty much stopped all marketing activity. Unsurprisingly that didn't help book sales, so I'm now putting in a bit more effort.

Yesterday I did a Facebook Live post for a Facebook book group. That was a first for me. It's rather weird talking to people who, although you know are there as they can 'like', leave comments and questions, you can't see or hear. Other than that, and the initial fear that I'd mess up the technology and be talking to myself, I quite enjoyed it.

If you try this yourself, I now have a few tips –

1. Don't panic if you don't get comments etc straight away. These take a while to filter through.

2. Because of that, be ready with something to say, rather than just sitting and waiting for questions (I did, but not enough and had to talk at random for a while.)

3. Have something ready to read in case you're asked to do that, or have time to fill. I was asked and didn't know what to pick, so faffed about a bit until a kind listener requested something specific.

4. Make a note of anything you especially want to say. (I totally forgot to mention this free ebook and it would have been the ideal place to do so.)

In a couple of weeks I'll be chatting at my local library and in March I'm a panelist as part of Portsmouth BookFest. Both of these will be new experiences, but I have spoken to groups before, so I'm not too nervous about those. Any tips will be very welcome though!

Have you attended/watched/listened to any book promotion events?

What book promotion stuff have you tried and how did it go?

2 comments:

Susan A Eames said...

I don't have a book to promote, but this made interesting reading. The only promotions I've been to have been at literary festivals - oh and I've read my short stories a couple of times at festivals.

Rosemary Gemmell said...

Well done on trying something new, Patsy - that sounds quite nerve-wracking! I don't have a problem speaking to an audience but would find it more daunting doing it this way. Promotion is always a problem - apart from using FB, twitter and Instagram now and then for books. I'm attending a Book Fair for the first time next Saturday and that's a great way to publicise, along with other writers. All the best with your next events.