Wednesday, 14 February 2018

Gimmick

A gimmick is a trick or device, used to attract attention, publicity or trade.

Valentine Gimmick is the title of my story in the Valentine's Special issue of Ireland's Own. It's on their website too, so you can read if it you like and find out what Betsie thinks of Valentine's gifts and cards (yes, there could be a clue in the title!)





I've possibly got involved in some gimmickry myself by reducing the price of my short story collection All That Love Stuff to 99p/99c this week.

What do you think – is that a bit gimmicky?

11 comments:

Alex J. Cavanaugh said...

I think most men use gimmicks to stay in their wife's good favor.

liz young said...

Anything that sells your books is legitimate advertising. How do you reduce the price below its cost?

Hilary Melton-Butcher said...

Hi Patsy - good newsletter .. enjoyed it. Gimmick is an interesting word ... and so often used ... Happy Valentine's day to you and Gary .. cheers Hilary

Rosemary Gemmell said...

Enjoyed the story, Patsy! We only get as far as exchanging cards.

oscar case said...

Patsy would never use a gimmick, would she?

Patsy said...

That's entirely possible, Alex.

Patsy said...

Just go into the settings and select a lower price, Liz - or if your book is enrolled in kdp select, you can do a 'countdown deal' by selecting the date(s) you want.

Patsy said...

Thanks, Hilary. I'm glad you enjoyed the newsletter.

Patsy said...

Thanks, Rosemary.

We don't do cards - instead we have a yummy meal and nice bottle of wine.

Patsy said...

Umm, I'm going to pretend that's a rhetorical question.

Susan A Eames said...

I like the way the word rolls off the tongue and I don't think a temporary reduction in your book price is a gimmick - it's called marketing! I shall now go and read your story. :)
Susan A Eames at
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